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Integrated Marketing Communications ebook

Integrated Marketing Communications . David Pickton, Amanda Broderick

Integrated Marketing Communications

ISBN: 0273676458,9780273676454 | 0 pages | 3 Mb

Download Integrated Marketing Communications

Integrated Marketing Communications David Pickton, Amanda Broderick
Publisher: Financial Times Management

O-Organization, S-Service, I-Idea, I-Information. Integrated Marketing Communication of a Chinese Herbal Tea Company--Jia Duobao. Learn how to integrate all of your company's marketing channels and seamlessly present a unified message to customers. Integrated Marketing Communication (or IMC). The practice of combining online and offline (or digital and print/traditional) marketing and communications. During the 1980s, many companies came to see the need for more of a strategic integration of their promotional tools. Integrated Marketing Communications (IMC) combines all modes of communication (mediums) in a uniform way to broadcast a brand/company/organization's core message. Zena has led award-winning interactive teams at Edelman, H&R Block, Sprint, Hallmark and Embarq, providing leadership in online brand engagement, digital strategy, and integrated marketing communications. The integrated marketing communication approach focuses on consumers' wants or needs regarding a product or service and how consumers can obtain information to make educated decisions. G-goods, E- Experience, E-Events, P-Place, P-Person, P-Property,. An integrated marketing and communication plan helps ensure a consistent message, keeps staff on track with important deadlines, and provides measurable objectives for improvement. An integrated marketing communications group with a rising clientele profile currently requires the services of qualified individuals to fill the position of: Media Planner. Integrated Marketing Communication. The annual Integrated Marketing Communication Conference (IMC Conference) takes place at the CTICC in Cape Town on June 10 & 11 (the Johannesburg conference runs in September). This is a one year marketing plan for Toyota Motor Corporation for the year 2011. The 2013 Summer Institute On Integrated Marketing Communication For Behavioral Impact (Imc/Combi). As an academic, Jim teaches in Northwestern University's graduate Integrated Marketing Communications Program where he has taught “Direct, Database & ECommerce Marketing Strategies” and “Marketing Measurement” over 14 years. Would you like to be informed by e-mail about the IMC 2014 progress: Subscribe for updates and we will keep you informed about important news related to the Congress.

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